> ## Documentation Index
> Fetch the complete documentation index at: https://onlytraffic.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Creatives

> The ad unit shown on partner sites: photos, name and description, link types, moderation and statuses.

A creative is what visitors of partner sites actually see: a card with photos, a display name, a short description and a link to the model's page. Orders and campaigns don't carry their own content, they reference a creative, so one creative can run in many orders and campaigns at the same time. Manage them under **CPC → Creatives**.

## What a creative consists of

* **Account**: the OnlyFans model the creative promotes. The account needs tags set; they drive matching to placements.
* **Photos**: portrait 3:4, at least 800×1067px, up to 10MB each (JPG, PNG, WebP, HEIC, HEIF). Add three or more: where the placement supports it, we rotate them and keep the best-converting one, otherwise the first photo is the main one. Photos can be pulled straight from the connected profile, and there is a built-in cropper. Explicit content is rejected on moderation.
* **Display name and description**: public texts shown on the card. The internal name is only for your own lists and search.

## Link types

Where the click lands depends on how the creative's link is set up:

| Type              | How it works                                                                                                                                                                                                                             |
| ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Auto-created link | With [transferred profile access](/access-to-the-profile), every order and campaign gets its own tracking link. Fans, conversion rate and cost per fan then appear in stats automatically. The link can be paid or trial (7 to 90 days). |
| Manual URL        | Any onlyfans.com URL you provide. Works without profile access, but fan analytics is not available.                                                                                                                                      |

## Moderation and statuses

New creatives pass a quick review before serving; a rejected creative shows the reason. Statuses: **Active** (can serve), **Moderation**, **Rejected**, **Disabled** and **Archived** (hidden from lists, history kept).

The model's own OnlyFans country blocks are respected automatically: a creative is not shown to visitors from countries the model has blocked.

<Tip>A campaign promotes exactly one creative. To test photos or texts against each other, create several creatives and run them as separate [campaigns](/cpc-campaigns) with the same budget, then compare cost per click and cost per fan.</Tip>