> ## Documentation Index
> Fetch the complete documentation index at: https://onlytraffic.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# CPL Overview

> Cost Per Lead on OnlyTraffic: fixed price per subscriber, predictable budgets, quality-tested contractors, and transparent tracking.

CPL (Cost Per Lead) is a format where you pay a **fixed price for each new subscriber** delivered to your OnlyFans page. You browse available offers, place an order, and OnlyTraffic delivers fans — no surprises.

## Why CPL

* **Predictable budget** — you know the exact cost per fan before ordering
* **No risk of overspending** — the full amount is reserved upfront, and unused funds are returned
* **Pay only for delivery** — you're charged for actual fans delivered, not impressions or clicks
* **Quality-tested contractors** — every contractor (marketer) goes through a qualification pipeline before delivering CPL traffic
* **Guaranteed delivery** — funds are locked until the order is completed or cancelled
* **Transparent stats** — track ROMI, fan quality, and campaign performance in real time

## How It Works

<Steps>
  <Step title="Browse offers">
    Go to the CPL section and browse available offers. Filter by price, traffic source, campaign type, contractor level, and more. [Learn about offer ranking](/offer-ranking).
  </Step>

  <Step title="Choose an offer">
    Review the offer statistics: completion rate, delivery speed, fan quality, and volume. Start with small orders to test the quality.
  </Step>

  <Step title="Place an order">
    Select your model, set the number of fans, choose the campaign type, and confirm. The full amount is blocked on your balance. [Detailed ordering guide](/how-to-place-cpl-order).
  </Step>

  <Step title="Get fans">
    OnlyTraffic assigns a contractor and launches the campaign. Track progress in your dashboard — you'll see fans arriving, ROMI, and delivery speed.
  </Step>
</Steps>

## Campaign Types

| Type                | Description                                            |
| ------------------- | ------------------------------------------------------ |
| **Free page link**  | Traffic is driven to a free OnlyFans page              |
| **Paid page link**  | Traffic is driven directly to a paid subscription page |
| **Free Trial Link** | A free trial link is used to attract subscribers       |

## Pricing

The price you see per fan is the final price you pay. It includes the contractor's fee and platform service. Your [loyalty tier](/studio-levels) determines your discount — the higher your tier, the less you pay per fan. The total cost is visible before you place the order — no hidden fees.

## Next Steps

<CardGroup cols={2}>
  <Card title="Guaranteed Offers" icon="shield-check" href="/cpl-guaranteed-offers">
    Delivery guarantees, deadlines, and automatic protection
  </Card>

  <Card title="Without Access" icon="link" href="/cpl-without-access">
    Buy traffic without sharing your OnlyFans credentials
  </Card>

  <Card title="Offer Ranking" icon="ranking-star" href="/offer-ranking">
    How offers are sorted and what to look for
  </Card>

  <Card title="Place an Order" icon="cart-shopping" href="/how-to-place-cpl-order">
    Step-by-step ordering guide
  </Card>

  <Card title="Traffic Quality" icon="magnifying-glass-chart" href="/how-we-evaluate-traffic">
    How we evaluate and maintain traffic quality
  </Card>

  <Card title="Refund Policy" icon="rotate-left" href="/how-to-refund">
    What happens if an order doesn't go as planned
  </Card>
</CardGroup>