> ## Documentation Index
> Fetch the complete documentation index at: https://onlytraffic.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# CPL Requirements

> Requirements and rules for working in the CPL format on OnlyTraffic. Learn how to get access, offer limits, and traffic quality expectations.

## What Is CPL?

CPL (Cost Per Lead) is a cooperation format where a client pays a **fixed price for each new subscriber** (fan) delivered by the marketer. You, as a marketer, set the price and conditions in your offer — clients browse available offers and place orders.

Unlike RevShare, where you earn a percentage of the model's revenue over time, CPL gives you a predictable, upfront payment for each fan you deliver.

<CardGroup cols={2}>
  <Card title="Fixed pricing" icon="dollar-sign">
    You set the price per fan. Clients pay exactly that amount for each new subscriber you deliver.
  </Card>

  <Card title="Predictable income" icon="chart-line">
    No waiting for revenue to accumulate — you get paid as fans are delivered.
  </Card>
</CardGroup>

## Who Can Use CPL?

CPL is available to all marketers on the platform. We especially recommend this format if you can deliver **10 or more fans per day**.

<Info>
  All offers go through a **moderation process** before being published. Our team reviews each offer to ensure it meets platform quality standards.
</Info>

## Offer Limits by Level

The number of active offers you can maintain depends on your marketer level:

| Level  | Max Active Offers |
| ------ | ----------------- |
| Base   | 3                 |
| Pro    | 5                 |
| Expert | 10                |

Your level is determined by your performance history and volume on the platform.

## Content Rules

When creating offers, follow these content guidelines:

* **Description**: Maximum 500 characters. Clearly describe your traffic source and what clients can expect.
* **No links or contacts**: Do not include URLs, social media handles, or contact information in the description or requirements fields.
* **No brand names**: Avoid mentioning specific competing platforms or services.
* **Be specific**: Describe your traffic source, expected fan quality, and any special capabilities.

## Order Size Rules

* **Minimum order size**: 10 fans. You cannot set a minimum below 10. We recommend setting it to **100** for a good balance between order flow and efficiency.
* **Maximum order size**: Optional. Set to 0 for unlimited, or specify a cap.

## Campaign Types

Your offer can support one or more campaign types:

| Type                | Description                             |
| ------------------- | --------------------------------------- |
| **Free page link**  | Campaign link to a free OnlyFans page   |
| **Paid page link**  | Campaign link to a paid OnlyFans page   |
| **Free Trial Link** | Free trial link to a paid OnlyFans page |

<Warning>
  "Paid page link" and "Free page link" cannot be combined in the same offer — they target different page types.
</Warning>

<Tip>
  You can also use OT Tracking Links for advanced click tracking and postback integration. See [Tracking Links](/partners/tracking-links) for details.
</Tip>

## Traffic Quality Expectations

OnlyTraffic monitors the quality of delivered fans. To maintain your CPL access:

* Deliver **real, engaged subscribers** — not bots or incentivized traffic
* Fans should be **new** to the model's page (previously subscribed fans don't count)
* Maintain healthy **retention rates** — fans that unsubscribe immediately signal low-quality traffic
* Follow the client's requirements for **geographic targeting** and content preferences

Consistently delivering low-quality traffic may result in offer suspension or loss of CPL access.