OnlyFans Statistics 2026: Creators, Fans, Revenue and Spending

How big is OnlyFans in 2026, and what do creators and fans really earn and spend? This page puts together the official figures from OnlyFans' latest annual accounts and OnlyTraffic's own data on how 1 million fans spend on creators' pages.

The official numbers come from Fenix International, the company behind OnlyFans, for the year to 30 November 2025. The accounts were filed at Companies House in August 2026 and are the latest audited figures: the next ones are due in 2027.

OnlyFans Statistics 2026 at a Glance

• Fans paid $7.84 billion on OnlyFans in the year to November 2025, up 8.7%.
• Creators kept about $6.3 billion of it, 8% more than a year before. OnlyFans' own revenue, its 20% fee, was $1.55 billion.
• There were 5.06 million creator accounts and 437 million fan accounts at the end of the year. OnlyFans says about 2.5 million creators and 132 million fans were active.
• Messages, pay-per-view content and tips brought 73% of OnlyFans' revenue. Subscription revenue fell 10%, the rest grew 20%.
• 5,076 creators have earned more than $1 million on OnlyFans since 2016, and the platform has paid creators more than $30 billion in total.
• The US brings 62% of revenue. The UK and Europe grew fastest, by 22%.
• Profit before tax was $715 million, up 5%.

Sources: the FY2025 accounts of Fenix International at Companies House; active accounts, millionaires and lifetime payouts as reported by Variety.

OnlyFans by the Numbers: 2025 vs 2024

Paid to creators is fan payments minus OnlyFans' revenue; the accounts don't show it as a separate line.

How Much Do OnlyFans Creators Make?

Split evenly, $6.3 billion across 2.5 million active creators is about $2,500 a year, or $210 a month. Across all 5.06 million creator accounts it is about $1,240 a year. These are averages: a small group of creators earns most of the money, and OnlyFans does not publish a median.

Creators who treat it as work report more. In a late-2025 survey by SWR Data of 550+ adult creators, mostly in the US and the UK, the median income from adult work was $30,000 a year and the average $58,700. Those with five or more years in the business reported over $74,000.

What your own page makes comes down to two numbers: how many fans you have and how much each of them spends. Try yours:

Where the Money Comes From: Messages, PPV and Tips

The biggest shift in the 2025 accounts is where fans spend. Subscription revenue fell 10% to $422 million, while messages, pay-per-view content and tips grew 20% to $1.13 billion. They now bring 73% of OnlyFans' revenue, up from 67% a year earlier, and since the 20% fee is the same on every payment, the same split holds for what fans spend.

For creators, this means the chat matters more than the subscription price: paid messages and PPV drive most of the earnings. Our own data below shows the same pattern: messages are the most common transaction type, and a small group of big spenders brings a large share of the money.

OnlyFans in 2026: Ownership and Rules

• In May 2026, Architect Capital bought a 16% stake in OnlyFans for $535 million, which values the company at about $3.15 billion (Variety).
• The OnlyFans fee is still 20% of every fan payment: subscriptions, tips, messages and posts (OnlyFans terms).
• The US tax deduction for tips, final from June 2026, does not cover adult content or payments for access to content (Federal Register).

OnlyTraffic Data: How 1 Million Fans Spend

The official numbers show the size of the market. Our own data shows what happens on a creator's page. We analyzed 1 million fans who subscribed to creators through OnlyTraffic: what they buy, how long they stay, and which traffic sources bring fans who pay. Here's what the data revealed:

• Messages were the most common transaction type, 67.6% of all transactions.
• Tips followed with 26.3%.
• Subscription payments made 3% and renewals 1.8%.
• Paid posts (PPV content) made about 1.3%.
• Streams were the rarest, almost none.

A key insight from our OnlyFans revenue breakdown: 20.2% of all spending came from just 100 fans, a mere 0.01% of the base. Everyone else brought the other 79.8%.

This highlights the critical role of “whales” on OnlyFans: each of these top 100 users spent between $1,397 and $59,030. Interestingly, even someone who spent just $1,500 over time qualifies as a whale and joins this exclusive 0.01%,  showing that such users deserve special attention.

Refunds were just 1.03% of revenue, a relatively small figure.

The contribution of chatters is also worth noting. Since they help foster long-term relationships with subscribers, their work has a direct impact on a model’s income. This relationship-building is a defining characteristic of OnlyFans fan behavior.

Among the platform’s one million fans, only 4.2% made a transaction, while a staggering 95.8% didn’t make a single purchase. We’ll dive deeper into how these numbers change based on OnlyFans traffic source analysis in the next section.

In terms of timing, transactions were fairly evenly distributed throughout the week, with no dramatic spikes or drops. However, Saturdays had the highest share at 15.4%, while Wednesdays had the lowest at 13.6%. The most active days were Friday, Saturday, and Sunday, whereas Monday, Tuesday, and Wednesday were less active. This temporal OnlyFans statistic can help in planning the timing of promotions more effectively.

Section Summary: Key Statistics

• Messages are the most common transaction type.
• A tiny fraction of fans (0.01%, "whales") contribute over 20% of total revenue.
• Only 4.2% of fans make any transaction.
• Weekends see slightly higher transaction activity.
• These initial OnlyFans statistics highlight the importance of targeted engagement.

OnlyFans Traffic Sources: ARPU and Average Cost per Subscriber Analysis

To better understand which OnlyFans traffic sources perform best, we analyzed OnlyFans statistics by separating data into free and paid pages. This segmentation offers valuable OnlyFans marketing insights into what drives fan growth for each content model.

Free Pages: Unpacking OnlyFans Analytics

When looking at where subscribers to free pages came from, Twitter and Google brought the most, followed by Reddit, OnlyFans GG Promo and Telegram, then Instagram, Creator Traffic, Tumblr, TikTok, adult forums and Snapchat.

One of the key metrics for models and marketers is ARPU (Average Revenue Per User). We gathered data from free pages to see how this metric varies across different OnlyFans traffic sources. This OnlyFans analytics is vital.

• YouTube had the highest ARPU at $5.9.
• Creator Traffic at $4.2.
• OnlyFinder came in third with $3.9.
• Reddit and Tumblr were tied at $3.4.
• The lowest ARPU was seen on Telegram, at just $0.9

Section Summary: Free Pages Traffic

• Twitter and Google are top sources for fan volume on free pages.
• YouTube shows the highest ARPU for free pages, despite lower volume.
• Understanding ARPU per source is key to optimizing OnlyFans traffic sources.

Paid Pages: Deeper Dive into OnlyFans Statistics

To better understand user behavior on paid pages, we calculated the average ARPU using only data from fans who actually paid for a subscription. This approach avoids skewing the OnlyFans statistics with the effects of discounts and promotions, offering a more accurate view of the OnlyFans revenue breakdown by source.

• Reddit led with the highest ARPU, averaging $88.1 per paid subscriber.
• Creator Traffic came in second at $81.8.
• TikTok performed below average with $22.5, nearly identical to Instagram at $23.5.
• YouTube recorded the lowest ARPU at $13.7.

These insights suggest that platforms like Reddit can drive high-value subscribers to paid pages, while TikTok may not be as effective for monetization. Such OnlyFans analytics are essential when refining your paid page strategies.

It’s also important to consider that these figures can vary based on the content and structure of the creator’s page. For example, pages cluttered with promo posts or excessive SFS (Shoutouts for Shoutouts) can significantly reduce ARPU, ROI, and other key OnlyFans statistics.

Average Cost per Subscriber (CPL) and Percentage of Fans with No Transactions: What is the typical cost per subscriber on OnlyFans and which sources have fewer non-paying fans?

We also analyzed the percentage of fans with no transactions across all page types, broken down by OnlyFans traffic source. The lower the percentage on the chart, the better. For example, the most effective source was TikTok, with only 77% of fans not making a transaction. The highest percentages were seen in Telegram and Creator Traffic, both at 98%. Analyzing how to analyze OnlyFans data like this helps refine ad spe

In addition to RevShare, OnlyTraffic also offers the option to buy fans through the CPL model.

• On average, a fan from Twitter cost $0.50.
• Google averaged $1.40 per fan.
• OnlyFans GG Promo came in at $1.30.
• Reddit and Instagram both averaged $1.00.
• TikTok was slightly lower at $0.90.
• Adult forums matched Twitter at $0.50.
• YouTube averaged $0.

Section Summary: Paid Pages & CPL

• Reddit leads in ARPU for paid subscribers.
• TikTok has a lower percentage of non-transacting fans but lower ARPU on paid pages.
• CPL varies significantly by source, with Twitter and adult forums being the cheapest.
• These OnlyFans statistics help in balancing acquisition cost with revenue potential.

OnlyFans Fan Behavior and Lifetime on a Model’s Page: LTV and Average Lifespan

We analyzed tens of thousands of fans who made a transaction to identify key OnlyFans fan behavior metrics on a model’s page.

• Most fans (50.3%) stopped engaging after the second day.
• The second largest group (29.5%) made a purchase on the day they subscribed and then disappeared.
• Less than 5% stayed active for more than 10 days.
• The average fan lifespan on a model’s page was 44.85 days. This OnlyFans fan behavior data is critical.

Now let’s take a look at the time between subscription and the first purchase. Understanding OnlyFans fan spending habits 2025 starts here.

• On the first day, 35.6% of fans made a purchase.
• But more often, purchases happened on the second day: 52.2%.
• Interestingly, some fans didn’t make their first purchase until more than 400 days after subscribing, though they made up less than 1% of the total.

On paid pages, fans renewed their OnlyFans subscription stats in 18.4% of cases.

Section Summary: Fan Behavior & Lifetime

• Fan engagement drops sharply after two days.
• Average fan lifespan is ~45 days.
• Most first purchases occur by the second day.
• Subscription renewal rate on paid pages is 18.4%.
• These OnlyFans analytics on OnlyFans fan behavior underscore the need for rapid engagement.

OnlyFans Funnel Performance: CTR, ROMI, and Other Metrics

Let’s move on to OnlyFans funnel performance analysis and take a look at CTR and OnlyFans conversion rates by traffic source, the cost per conversation, and the return on marketing investment (ROMI). This is where OnlyFans analytics truly shine.

CTR: A Metric of Ad Performance and Audience Interest

The CTR metric shows how willing users from different sources are to subscribe to a page. Simply put, it reflects how often a click turns into a subscription. This helps us better understand the audience, their interests, and their needs. For this analysis of OnlyFans statistics, we used data only from models’ free pages.

• OnlyFinder showed the highest CTR at 52.13%.
• Followed by Creator Traffic and OnlyFans GG Promo.
• The lowest CTRs were recorded for PopUnder at 0.38% and PreRoll at 0.25%.

CTR often depends on whether the audience from a given source already has an OnlyFans account. For example, OnlyFinder is a directory site specifically for finding models, meaning the traffic is highly targeted which naturally results in a higher CTR. These OnlyFans marketing insights are valuable.

OnlyFans Sales Funnel Analysis: From Subscription to Purchase

To clearly illustrate what the average funnel looks like across all OnlyFans traffic sources, we analyzed the same one million fans and tracked their journey.

OnlyFans conversion rates:

• Conversation — 17.19%
• First purchase — 3.27%
• Second purchase — 1.71%
• Only 0.41% of all fans made it to the fifth purchase.

Now let’s take a look at how the OnlyFans funnel performance changes across different OnlyFans traffic source

The table shows that Snapchat has the highest conversation conversion rate, but TikTok leads in both purchase conversion and fan lifespan, making it the top performer overall. Creator Traffic also shows strong results in OnlyFans conversion rates. On the other hand, adult forums, Google, and Telegram have the weakest metrics.

The cost per conversation varies significantly depending on the OnlyFans traffic source.

• Facebook has the highest cost at $14.95, and this is a key reason why many partners tend to avoid it.
• Coming in second, though still far ahead of the rest, is TikTok at $14.33.
• The lowest costs are seen on Snapchat and Twitter at $2.30 and $3.31, respectively.

Section Summary: Funnel Analysis

• OnlyFinder has the highest CTR for free pages.
• Overall conversion to first purchase is 3.27%.
• TikTok leads in purchase conversion and fan lifespan despite higher cost per conversion.
• Analyzing OnlyFans conversion rates per source is crucial for budget allocation.

ROMI: Return on Traffic from Different Sources (OnlyFans ROI Data)

ROMI is one of the most important metrics, as it shows whether the traffic is actually paying off. This OnlyFans ROI data is critical. To better observe how it changes over time, we calculated the average ROMI and divided the data into three time periods: 0 to 3 months, 3 to 6 months, and 6 to 12 months

The chart shows that, on average, traffic reaches 114% ROI within the 3 to 6 month period, and the longer the time frame, the higher this number gets. It climbs to 141% when 6 to 12 months have passed. This also clearly demonstrates that regardless of the OnlyFans traffic source, it’s nearly impossible to accurately assess profitability if less than three months have passed since the fan subscribed to the page.

Now let’s take a look at the average return for different OnlyFans traffic sources based on the time period.

Twitter has the highest ROMI at 429%, and this is clearly visible in the long-term trend — though even in the short term, the traffic is already profitable. The weakest results come from adult forums, but even they become profitable over time, reaching 33.2% between 6 and 12 months. TikTok and Instagram show consistently strong performance in the 3 to 6 month range, with 212.6% and 246.2% ROMI, respectively. As for Instagram’s performance between months 6 and 12, we’re currently unable to evaluate it due to insufficient OnlyFans statistics.

Section Summary: ROMI

• Traffic generally becomes profitable between 3-6 months.
• Twitter shows the highest long-term ROMI.
• Adult forums have the weakest ROMI but can become profitable over time.
• This OnlyFans ROI data is essential for long-term strategy.

Top Offers: Understanding Creator Performance Analytics and Impact on Success

To choose the right offer, marketers need to take multiple factors into account — including the model’s type, how traffic is handled, and the quality of the content. All of these directly affect future earnings and are part of creator performance analytics. It’s also important to understand the specifics of working with each model type, since that determines the best way to engage with the audience. These are key OnlyFans marketing insights.

To show how this works, we gathered OnlyFans statistics on model offers and took a closer look at the unique characteristics of each one. Across the dataset, hundreds of offers paid marketers hundreds of thousands of dollars, and 79.3% of it came from the top models, only 9.11% of all offers. This highlights the impact of strong creator performance analytics

Top 5 Offer Analysis: What to Look for When Choosing a Model

Now let’s take a look at the top 5 performing offers and break down why their results are stronger than those of other models.

The highest earnings for partners came from model AG33. She falls into the Curvy category, meaning she has soft, natural curves that don’t quite reach plus-size. A key strength of AG33 is her volume of content across various platforms, giving partners room to experiment and attract more traffic. She also maintains a strong media presence and is active on social media. Her content quality is very high, with proper lighting, a good camera, and a strong understanding of flattering angles. On average, she produces between 100 and 200 pieces of content per week.

In second place is model AG165. Her type is Natural, characterized by genuine facial and body features — no fillers, fake lashes, implants, or heavy makeup. Instead, she focuses on an authentic smile, expression, and real-life feel in her content. Reddit was her most active traffic source, but other channels also performed well in terms of ROI. She was extremely consistent, producing up to 200 pieces of content per week with no delays. Like AG33, her content was of high quality, using good lighting, a solid camera, and well-chosen angles. Currently, she is no longer active on OnlyTraffic.

Third place goes to model AG119. Her type is Latina, with darker skin, dark hair, and an hourglass figure. Her main source of income came from Italian fans. Often, models with strong ethnic or regional identities generate high earnings from audiences in matching regions. For example, a Norwegian model might attract primarily Norwegian fans. These types of fan-model relationships tend to be deeper and more long-lasting.

The remaining two models are MC14 and AG83. MC14 attracted fans with a cold and unattainable persona, which proved effective. AG83, on the other hand, hadn’t created new content in the past year, yet sales continued — although at half the volume compared to her active period. This was thanks to chatters who maintained long-term relationships with fans and knew how to sell well. AG83 is no longer active on OnlyFans.

This OnlyFans revenue breakdown for top models offers valuable lessons.

Section Summary: Top Offers

• A small percentage of models generate the majority of marketer payouts.
• Model type, content volume and quality, media presence, and regional appeal are key factors.
• Consistent content production and effective chattering significantly impact earnings.
• These creator performance analytics are vital for offer selection.

How a Marketer Can Increase Profit: Tips from the OnlyTraffic Team

We compared the top ten offers by profit and revenue per fan. Using these OnlyFans marketing insights, we’ll walk through how to use OnlyFans analytics to increase revenue.

The first three offers had the strongest results in both model revenue and ARPU. Two of the offers got nearly the same number of subscribers from marketers, yet one brought $6.19 per fan and the other $1.79. Had the same fans gone to the better offer, marketers would have earned about 3.5 times as much.

To minimize lost profit, always test multiple offers for each OnlyFans traffic source, using at least 1,000 fans per test. This will help you find the option that generates the most revenue. Our managers are always available to help you choose the best offer based on experience and internal OnlyFans analytics — but nothing delivers better results than proper testing. This is a core principle of data-driven marketing for OnlyFans creators.

Of course, profit also depends on traffic quality, but in this case, we’re focusing on the calculation of missed revenue based on these OnlyFans statistics.

Section Summary: Increasing Profit

• Offer selection significantly impacts ARPU and overall profit, even with similar subscriber numbers.
• Test multiple offers for each traffic source (min. 1,000 fans per test).
• Leverage internal OnlyFans analytics and expert advice for offer selection.

Summary: Key Takeaways from Our OnlyFans Analytics and Statistics Report

According to the latest OnlyFans analytics and OnlyFans statistics, TikTok stands out as one of the top-performing OnlyFans traffic sources. It boasts high OnlyFans conversion rates, strong ROI, and the lowest percentage of subscribers who never complete a transaction. However, despite its strengths, TikTok’s average revenue per fan remains slightly below average on both free and paid pages. For marketers, it delivers the highest purchase conversion rate and fan lifespan, but with a trade-off: a significantly higher cost per conversation, reaching $14.33. This makes it a crucial component of actionable OnlyFans marketing insights.

Creator Traffic also performs exceptionally well. It ranks among the highest in ARPU for both free and paid pages, and has one of the lowest rates of non-transacting fans at just 93%. For marketers, Creator Traffic offers a high CTR, solid conversion and purchase rates, and a slightly above-average cost per conversation at $5.96. These metrics reflect highly effective OnlyFans fan behavior, though it’s important to note that performance from this source heavily depends on the marketer’s own engagement and effort.

Reddit ranks third overall and stands out as one of the best traffic sources for OnlyFans. It delivers affordable traffic, strong profitability, and impressive ARPU across both page types, $3.40 for free pages and $88.10 for paid pages. Its OnlyFans statistics also show a relatively low percentage of fans who never make a transaction, at 94%.

Facebook, on the other hand, performs the worst among the listed sources. It has one of the lowest ROI values, one of the weakest CTRs at just 4.84%, and poor OnlyFans conversion rates to conversation and purchase. At the same time, it has the highest cost per conversation, which is $14.95

Another key takeaway from our OnlyFans revenue breakdown is that whales and returning subscribers contribute the majority of a model’s income. However, the majority of fans tend to go inactive within the first three days of subscribing. Interestingly, some users delay their first purchase for up to a year, or even longer, highlighting the wide range of OnlyFans fan spending habits in 2025.

In building your 2026 strategy, these OnlyFans analytics and OnlyFans statistics should guide your decisions. Understanding how to track OnlyFans performance and leverage OnlyFans analytics is essential for growth and sustainability on the platform.

OnlyFans Statistics FAQ

• How many creators are on OnlyFans?

  OnlyFans had 5.06 million creator accounts at the end of November 2025, 9% more than a year earlier. The company says about 2.5 million of them were active during the year.

• How many people use OnlyFans?

  There were 437 million fan accounts at the end of November 2025, up 16%. OnlyFans says 132 million of them were active during the year.

• How much does OnlyFans pay creators?

  Creators received about $6.3 billion in the year to November 2025 and more than $30 billion since 2016. OnlyFans keeps 20% of every payment.

• How much does the average OnlyFans creator make?

  About $2,500 a year per active creator if the total is split evenly, but most of the money goes to a small group. In a late-2025 survey of 550+ creators, the median was $30,000 a year.

• How many OnlyFans creators are millionaires?

  5,076 creators have earned more than $1 million on OnlyFans since 2016, according to the company.

• What do fans spend the most on?

  Messages, pay-per-view content and tips: 73% of OnlyFans' revenue in 2025. Subscriptions brought the other 27%.

Why Is It Better to Drive Traffic Through OnlyTraffic?

We’ve spent the past two years building a platform that makes buying and selling traffic between models and marketers simple, efficient, and enjoyable. This analytics report clearly shows that many different factors affect profitability, and some of them might be completely unknown or overlooked by a marketer. Things like how chatters operate, how committed a model is to her work, or the average behavior of fans on her page can all impact results. The good news is, we handle all of that for you.

On top of that, the average price per subscriber in OnlyTraffic is higher than in chats or private groups, which means you can earn more. At the same time, partners are fully protected from scams or fraud on the model’s side. And by the way, we don’t charge any fees from marketers.

We hope this analytics breakdown is helpful and gives you clarity on how to better allocate your time, budget, and focus when planning your traffic strategy. You can sign up and get started right now. And don’t forget to follow our main Telegram-channel, plus the ones specifically for marketers and models.

Good luck!