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OnlyFans is a subscription-based platform where creators provide access to exclusive content. Subscribers pay for access to pages, purchase content, and leave tips.

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How the Platform Works

Creators set up a page and publish content. Only subscribers can access it — through a monthly fee or one-time purchases. There are two types of pages:
  • Paid page — users pay a monthly subscription for access
  • Free page — access is open, but individual content is sold through messages and posts
Most creators use both: a free page to attract audience, and a paid page to monetize.

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Audience

OnlyFans core audience:
  • Geography — US, UK, Canada, Australia, Europe
  • Language — predominantly English
  • Spending power — users are willing to pay for content and interaction
OnlyFans retains 20% of all transactions as a platform fee. OnlyTraffic displays the creator’s net revenue after this deduction.

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Why This Matters for Marketers

Understanding the platform helps you promote creators more effectively:
  • Knowing page types (paid / free) affects your strategy
  • Understanding audience geography determines traffic source selection
  • Knowing monetization mechanics helps estimate potential earnings
Learn more about how OnlyFans works in the official help section.