Campaigns are in beta. The interface and some settings may still change; running campaigns, spend and stats are not affected by that.
Creating a campaign
Pick a creative
Campaigns use your CPC creatives: photos, display name and description shown on partner sites. New creatives pass a quick moderation.
Set the max bid
The most you pay for one click. Higher bids win more and better placements; the actual charge never exceeds the bid. The form shows the allowed range (from $0.10 per click).
Set budgets
A daily and a total budget (form shows the minimums, currently 100 total). Serving stops when either is exhausted. Your balance must cover the total budget at creation.
Frequency cap
Optional limit on how many times one visitor sees the campaign: X impressions per 1, 3 or 7 days, counted across the entire network, not per site. Only viewable impressions count. Useful for keeping reach broad instead of burning budget on the same audience.Blocked placements
Every partner site in your stats gets a stable anonymous ID likesite-a1b2c3d4. The same site keeps the same ID in all your campaigns, which makes exclusions portable:
- See per-placement numbers in campaign stats, the Placements tab: impressions, clicks, CTR, spend and eCPC per site.
- Edit the blacklist in campaign settings: a plain list, one ID per line. Paste a list from another campaign to transfer the blocks, or add IDs before launch to pre-block placements you already know underperform.
Stats
The stats dialog has three tabs:- Overview: impressions, clicks, unique and suspicious clicks, CTR, spend with cost per click, budget usage, and a daily chart. If the creative uses an auto-created tracking link (profile access transferred), you also get fans, conversion rate and cost per fan.
- Placements: the per-site table described above.
- Spend: daily spend columns with a cumulative line.