The second year of our project has come to an end, and it's time to review 2024 and highlight key figures from OnlyTraffic's internal analytics.

We worked hard, listened to feedback from our models and partners, and kept a close eye on the adult community's sentiment. Over the past year, we enhanced functionality, introduced new features, and fixed bugs to make our platform more useful, convenient, and user-friendly. Here are the most significant updates:

  • Introduced the buying and selling of OnlyFans GG Promo, excluding repeated FTL activations.
  • Enabled traffic processing modes for model and agency profiles.
  • Added a feature to view conversations in the marketer's dashboard.
  • Implemented tracking for SFS (Shoutout for Shoutout) post activity on model pages.
  • Updated the withdrawal system in the dashboard.
  • Introduced a guaranteed deposit for models to ensure safer transactions.
  • Launched a new offer for the webcam platform StripCha

 

Models and Marketing Partners: Key Growth in 2024

Throughout the year, 5,373 marketing partners and 2,166 models joined OnlyTraffic. In the coming year, we aim to focus on attracting experienced marketers who can drive even more high-quality fans to OnlyFans pages.

New marketers and models on OnlyTraffic

 

Traffic Sources: Where OnlyFans Fans Came From in 2024

The largest share of fans, 23.2%, came from Google and directory sites like OnlyFinder. Twitter ranked second with 15.9%, followed by Instagram at 11%. Reddit contributed 8.5%, GG Promo 7.5%, and Telegram 5.6%. The remaining 28.4% of fans came from other diverse traffic sources tracked through OnlyTraffic.

Top Onlyfans Traffic sources in 2024

Creator Traffic delivered the highest Average Revenue Per User (ARPU) at $5.2, followed by TikTok at $4.3. Reddit and YouTube performed similarly, with $2.8 and $2.6 respectively. This analysis is based on traffic from over 10,000 fans. Meanwhile, Twitter, Instagram, Google, and Facebook recorded ARPU below $1.8.

onlyfans traffic profitability review based on sources

OnlyFans Whales: Top-Spending Fans Worldwide in 2024

In 2024, the highest-spending fan was found on model AG165's page, spending a remarkable $59,030. This whale was brought in by marketer #166 from Google. The second position belongs to model AG185's fan, who spent $19,857 after discovering the content through the "WML" OnlyFans extension. The third-highest spender invested $19,239 on model AG119's page, having found their way there through Reddit in July.

OnlyFans Whales in 2024. Fans who spent the most

Top Performing Marketers

The most fans to model pages were brought in by marketers from

  1. Cliqto (Adult forums)
  2. WML Software (Reddit)
  3. Stempl (Creator Traffic)
  4. Roy Team (OFTV) - Ask manager. 

Getting traffic spots with them is challenging but possible.

OnlyFans CPL Rates by Traffic Source: Cost Analysis 2024

Beyond RevShare, OnlyTraffic offers fan acquisition through CPL (Cost Per Lead) pricing. Here's the average cost per fan across different platforms:

  1. Twitter: $0.60
  2. Google: $0.60
  3. OnlyFans GG Promo: $1.20
  4. Reddit: $0.70
  5. Instagram: $0.70
  6. Adult Forums: $0.50
  7. TikTok: $1.40

average cost per fan, in $

Conclusions

The highest number of fans came from Google, but its ROI is $1.5. Traffic Creator and TikTok show the highest ARPU, though acquiring traffic from these sources is more challenging.

We hope this analysis was helpful and provided a better understanding of the OnlyFans market. Stay with OnlyTraffic!