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Documentation Index

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Pay-as-you-go is an alternative billing mode for CPL orders. Instead of locking the full order amount on your balance up-front, only a 20% deposit is charged at order creation. The remaining 80% is billed automatically as fans are delivered. It’s designed for clients running multiple parallel campaigns who want to keep working capital flexible without losing the predictability of CPL.
Pay-as-you-go is available automatically for Platinum and Diamond tier clients. No opt-in needed: when you place a CPL order, the system applies it.

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How It Works

1

Place an order

Choose an offer, set the number of subscribers, and confirm. If pay-as-you-go is active for your account, the order summary shows the split clearly: how much is charged now and how much is billed later.
2

20% deposit charged immediately

On order creation, 20% of the order value is deducted from your balance. This deposit secures the campaign start and is recorded in your wallet ledger.
3

Per-subscriber billing as fans arrive

As the contractor delivers fans, the platform charges your balance per delivered subscriber. The first 20% (covered by the deposit) is already paid; charges start once delivery exceeds that.
4

Order completes

When the target volume is reached, the order is closed. Your wallet shows every deduction as a separate line, so the audit trail is complete.

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Example

You order 200 subscribers at $2.55/sub (total: $510).
  • At order creation: $102.00 charged (20% deposit, covers the first 40 subscribers)
  • As fans arrive: $2.55 billed per delivered subscriber, starting from subscriber #41
  • At completion: the remaining $408.00 has been billed across the campaign
Your balance is debited gradually instead of all at once. The total cost is identical to prepaid billing.

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Refunds and Cancellation

The deposit is fully protected. If anything goes wrong, you only pay for what was actually delivered.
ScenarioWhat happens
Order cancelled before any deliveryFull deposit returned to your balance
Order cancelled mid-flightDeposit returned, minus the cost of fans already delivered
Order completes normallyDeposit was applied to the first 20% of fans; nothing extra to refund
Contractor under-deliversYou can stop the campaign at any time; remaining deposit is refunded
If your balance goes negative, Pay-as-you-go is automatically disabled and will not re-enable on its own. Future orders fall back to full prepaid billing at creation. If the negative balance grows significantly, account sanctions including suspension may apply. Keep your balance positive and top up early.

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Where to See It

Pay-as-you-go visibility is built into the order flow:
  • Order page: when you open an offer, the summary card shows “Charged now” and “Charged later” cells with exact amounts
  • Quick Order: the same breakdown appears in the multi-offer summary before you confirm
  • Wallet ledger (wallet): every deposit and per-subscriber chunk shows as a separate transaction, deep-linkable from the order’s Payments tab
  • Order Summary modal → Payments tab: full audit trail per order

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Tier Eligibility

TierPay-as-you-go
Bronze, Silver, GoldNot available, orders use full prepaid billing
Platinum, DiamondAvailable automatically
The tier check runs at order creation. If your tier changes (up or down), the new mode applies to your next order. In-flight orders continue under the rules they were created with.

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FAQ

No. The total cost is exactly the same as prepaid billing. Only the timing of payments changes.
Currently the mode is account-level. If you have a strong preference for prepaid on certain orders, contact support.
Charges stop and the campaign pauses until you top up. No subscribers are lost: delivery resumes as soon as the balance is restored.
Pay-as-you-go is automatically disabled and won’t re-enable itself. Future orders fall back to full prepaid billing at order creation. A significantly negative balance can lead to account sanctions, so keep an eye on the balance.
In two places: the dedicated Payments tab of the order summary, and your global wallet ledger at accounts.onlytraffic.com/wallet. Each line carries a UUID that links the two, so reconciliation is straightforward.

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Next Steps

Place a CPL Order

Step-by-step ordering guide

Loyalty Tiers

How tiers and discounts are calculated

Top Up Your Balance

Add funds for orders

Refund Policy

What happens if an order doesn’t go as planned