OnlyFans is a giant of a platform. For content creators, it's a place to make serious money. And while its reputation is mostly for NSFW material, what people are really buying is a connection—a bit of a model's time and attention.

Its fame absolutely exploded during the COVID-19 lockdowns. With millions stuck at home, feeling the weight of loneliness, the platform offered an escape. Fast forward to today, and it pulls in a staggering 270 million users every single month, and a huge number of them are actively spending cash. It's no wonder creators are focused on how to promote OnlyFans.

This has painted OnlyFans as a ticket to 'easy' money, tempting loads of men and women to give the adult model career a go. When you hear about people like Sophie Rain apparently banking $43 million in 2024, you can see why the idea is so appealing.

But here’s the catch. OnlyFans does next to nothing to help you get found. Unlike Fansly, there’s no recommendation system and no search function. Nothing. This means you have to bring in every single fan yourself, either by grafting on social media or using a CPA platform like OnlyTraffic to buy visitors.

That's what this guide is all about. We're going to break down all the traffic sources you can use to pull new subscribers to your page. We’ve split them into a few groups: the free methods, the paid options, and some alternative tactics that are less common but still work a treat.

We’ll also cover what really affects a model’s promotional success and how to build a sales funnel that actually converts.

How to Promote OnlyFans: Content, Strategy, and Traffic

Getting ahead on OnlyFans boils down to three things: your content, your strategy, and your traffic. Get one of these wrong, and the dream of joining that top 1% of creators will probably remain just that—a dream.

What You Need to Start and What Affects Your Earnings

First off, you’ll need to pick a lane, create a mountain of content, work out your best features, and find people to help you chat with fans. Let’s walk through it.

Niche and Look

Every model needs a niche. It could be anything: MILF, goth, bimbo, alternative—you name it. Or you could zero in on a specific fetish, like feet or BDSM. The key is to pick something that feels genuine to you.

Once you’ve settled on a niche, you need to understand your audience and what they want. If you have a broad appeal, you can tap into more traffic sources, and you'll likely see higher conversion rates. But if you're in a very specific fetish niche, the audience might be smaller and convert less often, but those fans usually spend a lot more money.

Your appearance is also part of the package. This isn’t about cosmetic surgery but basic upkeep. For instance, if you're in the foot fetish game, your feet need to be clean and well-kept. Simple as that.

Content

For any model, content is where it all begins. Without good content, trying to build a sales funnel or pull in quality traffic is a waste of time. You have to learn your best angles. It doesn't matter if your body isn't 'perfect' by mainstream standards; many top creators are far from conventional.

What truly hooks fans are emotion, personality, and charisma. That’s the magic you need to capture in your photos and videos.

You also need a handle on the technical stuff—lighting, camera quality, and the different video formats that work best. Fans love content that gets their imagination going and encourages them to interact. That engagement is what makes them stick around.

You should be adding fresh content regularly, at least once a month, but ideally every couple of weeks. It’s also vital to have two distinct types: promo material for your social media feeds and paid-for content for your fans (like sexting photo sets). These should never overlap. A fan will be pretty cheesed off if they pay for a picture they saw for free on Reddit two days ago.

Chatters

You need to figure out who's going to be talking to fans and selling your content. You can do it yourself at the start, but be warned—it can easily eat up your entire day. This is why so many creators hire chatters (or sexters). These are people who work in shifts, usually 8 hours a day, and take a cut of the sales they make, typically around 20%.

In the last couple of years, fans have become wise to the fact they might not be talking to the model directly. Some have even launched lawsuits, arguing it’s false advertising.

On top of that, a poorly trained chatter can get your account banned for good just by using a word that OnlyFans has outlawed. So, picking and training your team is critical.

Some models are now using AI chatbots—bots trained to handle spicy conversations, remember details about fans, and sell effectively. For the most part, though, these tools are still used by a human operator who keeps an eye on things.

How to Promote OnlyFans Traffic: Free vs. Paid Promotion

Because there’s no built-in traffic on OnlyFans, you have to pull it in from elsewhere. Some methods are free, while others need a bit of cash to get going.

The most common free approach is to run social media accounts on places like Instagram or YouTube. Even better are platforms that are more lenient with adult content, like Reddit, X (formerly Twitter), and Bluesky. While you don't pay to post, it’s not always a smooth ride. Moderators are always cracking down, so you have to be creative and constantly find new ways to work around the rules.

Paid routes include ad networks and trying to use platforms like Facebook Ads or Google Ads. These bring their own headaches, but they can pull in high-value fans, including the odd 'whale'. One of the more straightforward ways to buy traffic is through a CPA platform like OnlyTraffic. There, you can pick a marketer and monitor the quality of the subscribers they send your way.

For anyone who wants to manage it all themselves, we’ll get into the main traffic sources below and explain how to use them properly in 2025.

How the Funnel Works: Getting From a Subscription to a Sale

With OnlyFans promotion, you have to warm up a user long before they ever land on your page. Why? Because OnlyFans makes everyone link a credit card to their account just to sign up, that single step is a huge barrier for anyone who isn't already sold on you.

Even with free trial links, many potential fans are hesitant. They know that if they forget to cancel, they’ll be charged, and that thought alone is enough to put them off.

This is why a fan needs to feel like they 'know' the model first. They need to have followed her on social media or seen a scorching hot post on Reddit that made them desperate for more. Fans who are already warmed up don't just subscribe more readily; they often send the first message or happily reply to a welcome DM.

Once the chat is flowing, the aim is to gently guide the subscriber towards a purchase. People come to OnlyFans for more than just adult content (which is everywhere online for free); they come for a feeling of connection. You need to get to know your fans and then give them what they're after, whether it's selling a pre-made photo set or creating something custom just for them.

Models rely on a few key tools to make money: tips, pay-per-view (PPV) messages, custom content, and subscriptions. Each has its place. A chatter's job is to keep that fan's lifetime' on the page going for as long as possible. That means learning their daily routine, their interests, and their personality so the fan stays hooked and doesn't drift away.

These incredibly valuable users are what people call 'whales', and they are often responsible for 80% of a model's total income.

Free Ways to Promote Your OnlyFans

Most models starting out don't have a massive budget, so they lean on free or cheap ways to get noticed, and that usually means social media. If a creator already has a bit of a following, simply keeping her Instagram, TikTok, and Reddit profiles active can be enough to pull in a steady stream of new subscribers.

There are two massive advantages to this. First, fans who find you this way are already halfway there. They've seen your posts, they get your vibe, and they've already bought into you as a person. Second, this kind of traffic costs next to nothing if you manage the accounts yourself, or it is at least affordable if you pay an assistant to do it.

Let's take a proper look at the low-cost channels that models can use.

Reddit Promotion

Reddit is a goldmine for OnlyFans promotion, mainly because it's one of the few big platforms that doesn't get funny about adult content. As long as you tag your posts with NSFW (Not Safe For Work), you’re generally good to go.

Make sure your Reddit profile has a clear link to your OnlyFans page so people can subscribe straight away. You can even attach a special offer to the link, like a free one-month trial, which is a great way to see how much traffic you’re actually getting from the platform.

How to Choose Subreddits

On Reddit, everything happens in topic-specific communities called subreddits. Picking the right ones is everything. Get it wrong, and you're just shouting into the void. Your entire success here depends on it.

The beauty of Reddit is that there are countless communities for specific fetishes, making it the perfect place to find a niche audience.

The more obscure the fetish, the smaller the subreddit will be. But the fans in these little communities are often prepared to pay a premium to see their fantasies realised simply because there's so little competition. On the flip side, the huge subreddits are fiercely competitive. It’s almost impossible to fight your way to the top, and the users there are generally less inclined to spend big.

To get a consistent flow of new fans, a model needs to handpick subreddits that match her look and personality. After testing different groups for a few months, you need to be ruthless: ditch the ones that aren't working and double down on the communities where your posts are getting a good response.

How to Avoid Getting Banned

To get started on Reddit, you'll need to make an account, choose a username, and flag your profile as one that shares NSFW material. But don't just blunder in. To avoid getting banned straight away, you need to take your time and ease into it.

Every subreddit is its own little kingdom with its own set of rules, and they can vary wildly. Break a rule, and your post might get deleted. Do it again, and your account could be banned for good, with no way of getting it back. So, before you post anything, read the rules. Always.

Post Format Examples

Your posts need to be of decent quality, but more importantly, they need to fit the room. It’s vital to show off your best features or focus squarely on the subreddit's theme. For example, if you’re posting in a group dedicated to feet, don't share pictures that focus on your chest.

You can upload photos and GIFs directly to Reddit. For videos, you'll need to host them somewhere else—RedGifs is the usual choice—and then pop the link into your Reddit post.

Pay attention to your post titles, too. Don't just use the same text over and over or pinch captions from the top posts—be original. Your titles should add a bit of personality or context to what you're sharing.

Sometimes, using 'engagement bait' (like asking people to comment or upvote) can help your post get seen, but a lot of subreddits ban it. Check the rules first.

How to Promote OnlyFans on TikTok

TikTok is a different beast entirely. It's strictly "Safe For Work," and its moderators and algorithms are notoriously tough on anything, even hinting at explicit content.

So why bother? Simple: the audience. Models love TikTok because a huge chunk of its users are in the U.S., and American fans are often more willing to spend money on content. Research from OnlyTraffic, which looked at data from over a million fans, found that subscribers who come from TikTok tend to stick around for longer than those from other sources.

That's why you can't afford to ignore it. But to use it well, you have to learn how to play within its strict rules to avoid getting a shadowban or a permanent suspension. There are really two ways to run a TikTok account: the personal blog style or the go-for-viral approach.

How to Make Viral Videos

The dream for any model on TikTok is to go viral. A video hitting 50 million views is the jackpot. Just one video blowing up can send thousands of new subs your way, and a few of those might turn into big-spending whales.

Going viral on TikTok comes down to a few things:

• Use trending music or sounds.
• Do something that surprises people—but stays within the rules.
• Jump on current TikTok trends.

Following these three principles gives you the best chance of getting noticed by the algorithm. But it's that second point—the element of surprise—that really separates a dud from a viral hit.

Surprising TikTok users isn't as tricky as it sounds. The idea is to do something they wouldn't expect on a "clean" platform, but subtly, so it doesn't get flagged. You have to push the boundaries just enough to make people curious without getting yourself banned.

Here's the brutal truth: In about 95% of cases, these kinds of viral videos will eventually get taken down. Your account will probably go with it. That's the price you pay for a massive, instant flood of traffic. Once it happens, you just get or buy a new account and go again.

How to Run a Blog-Style TikTok Account

The less risky, more sustainable way to use TikTok is to run it like a personal blog. This approach steers well clear of risky trends and avoids anything that explicitly points to OnlyFans. Every model should have at least one account like this; it provides a much steadier, if smaller, stream of new fans.

Making content for this kind of account is straightforward. Keep up with what's trending—dances, lip-syncs, funny skits—and put your own spin on them. Or, you could take a lifestyle angle and just share snippets of your day: shopping trips, walks, holidays, cooking, whatever.

Done well, even these "safe" accounts can pull in millions of views without showing a single explicit thing.

When running a blog-style account, having a good camera and a clear microphone matters. You need to present yourself well. Many big OnlyFans creators have active SFW blogs on TikTok, where they often team up with other models and show off their looks without ever crossing the line

Live Streams

Live streams are another clever way to pull people in. To get to the top of the recommended live list, you need to get viewers engaged and keep them watching. This often means playing with their curiosity and creating a bit of suspense, giving them a reason to hang around to "see what happens next."

For OnlyFans creators, live streams that hint at things without revealing too much are particularly effective. A strategic camera angle or a pose that almost shows something can keep viewers hooked and ready to click through to your main page.

A common trick is to record one of these tantalising streams and then loop it endlessly using third-party software. This constantly brings in new viewers and potential subs. The stream description will usually point to an Instagram account, where fans are warmed up even more before being directed to OnlyFans.

You can read more about how to work with the platform in our case study on TikTok promotion.

How to Promote OnlyFans on Twitter (X)

Twitter, or X as it's now known, has always been a go-to for OnlyFans creators, largely because it’s one of the few social media giants that allows NSFW content. But things have changed. Since 2023, getting seen without paying for ads has become incredibly difficult. Your tweets just don't travel like they used to. That said, if you play it smart, it can still be a solid source of highly targeted traffic.

How Established Models Should Use Twitter

If you're already well-known—maybe you're an adult film actress or have some media profile—Twitter is a piece of cake. People will actively search for your name and follow you, which gives your account an instant lift. In that case, all you really need to do is post regularly. Consistent content keeps your followers engaged and makes it more likely the algorithm will show your tweets to other active users.

For popular models, using X is a bit like using Reddit. Your followers gradually become more invested as they keep up with your life and content. Most of your posts should be explicit, and videos work especially well as they tend to get more interaction.

How New Models Can Grow Without an Audience

But what if you're a complete unknown? It's a much harder slog, and you'll almost certainly need to open your wallet.

One of the best strategies is to buy promotions from other models' accounts. A paid shoutout or a retweet from an established creator can give your profile the kickstart it needs. Without that initial push, getting any real traffic from Twitter is almost impossible.

You should be aiming for at least three tweets a day, focusing on stuff that has a chance of going viral and appeals to the audience you want to attract.

Once you have a bit of a following, you can start doing SFS (Shoutout for Shoutout) with other models who have a similar number of followers. It's a great way to trade audiences where both sides win—a simple 'you scratch my back, I'll scratch yours' deal. It's best to sort these out privately through DMs. The big SFS groups that used to be popular are now mostly ghost towns full of bots that won't bring you a single real person.

For a more detailed breakdown, check out our case study on Twitter promotion.

Hashtags and Getting Seen on X (Twitter)

Your thumbnails are everything—pick a frame from your video that people can't resist clicking. While hashtags won't magically make you go viral on X these days, they're still worth checking in. A few that tend to work for creators are:

#OnlyFansPromo, #Femdom, #Findom, #NSFW, #ThirstTrap

But what really matters now is being part of the conversation. Reply to tweets, comment on what other creators are posting, and generally get stuck in. The more you interact, the more likely X is to show your stuff to people who might be interested.

Instagram Promotion

For the last couple of years, Instagram has been a ridiculously effective place to find fans. The platform got a new lease of life when it launched short-form videos (Reels), and engagement went through the roof.

And while Instagram still says no to proper NSFW content, its moderators are generally a bit more relaxed than TikTok's. On top of that, its audience is mostly from the US and Europe. The quality of traffic can be a mixed bag, though, as Instagram is also massive in places like India and Latin America.

How to Grow an Account From Scratch: Profile Management Tips

One of the best things about Instagram is that anyone can get their posts recommended to new users, including models. This means it's entirely possible to build an account from the ground up without spending a penny, even if it takes a bit of time.

Start by plastering your Instagram handle everywhere else: put it in your bio on Reddit, X, and OnlyFans. This will bring over your first few followers—the really engaged ones who will like and comment on your posts. That early buzz is often all it takes to get the algorithm to push your content onto the explore feed for new people.

Most models use Instagram for more relaxed, lifestyle content. It’s fine to show off your figure, wear revealing clothes, and strike a few saucy poses—just don’t fall foul of Instagram’s community guidelines.

Before you start, you need to choose a niche for your account, just as you would on OnlyFans. The trick is to lean into your unique style. This helps your content find the right audience on the Explore feed—the people who are most likely to become paying fans.

Your niche could be anything from feet to Petite, Latex, or MILF. The possibilities are endless. The more specific your niche, the easier it’ll be to attract and keep the right kind of followers.

Any post on Instagram has the potential to land in the recommendations, so you should try to upload one photo and one Reel every single day. Also, make sure you always have an active Story on your profile. You can put a link to your OnlyFans in your bio or Stories, but it’s smarter to use a tool like Linktree or Beacons or to cloak the link so it doesn't get flagged.

New models can also get a leg up using Instagram's own promotion feature. The blue "Boost Post" button is a simple way to promote a post and drive some traffic towards your OnlyFans page, giving your account a solid initial push.

How to Drive Traffic With Reels

Reels can pull in absolutely insane numbers—we're talking up to 50 million views on one clip. To get that kind of attention, your content needs to be a real scroll-stopper, much like on TikTok. In fact, you can often get away with using the same videos on both platforms.

Make your Reels eye-catching and unpredictable. Use surprising edits, wear tight or trendy clothes, and jump on sexy or playful trends—do whatever it takes to make people stop and watch. That's the stuff Instagram users love.

You can also boost your chances of getting recommended by using popular music and trending formats. These changes happen just as fast as they do on TikTok, so you need to stay on top of them.

Aside from the usual trends, a few content styles work especially well for OnlyFans models. One genius trick is body paint. You're basically painting on a nude body, but in a way that fools the algorithm into thinking it's safe content. It looks amazing, gets shared a lot, and often slips right past the moderators.

There are loads of tricks you can use to grow your audience fast. Even in the worst-case scenario, the consequences aren't that bad. The most likely thing to happen is your account gets temporarily restricted.

For a deeper dive into working with the platform, check out our guide on promoting through Instagram Reels.

What to Do If Your Account Gets a Warning or Shadowban

The good news is that when you do get a slap on the wrist from Instagram, it's not as severe as on TikTok. For example, if a post breaks the rules, your account won't be banned—it will just stop being recommended to new users.

And this is usually easy to fix. Just go into your profile settings, then to "Account Status." You'll see a list of any violations. A green tick means you're all clear; a red X means there's an issue you need to sort out.

Once you've resolved the violation, you submit the account for another review, and usually, everything is back to normal within a few hours. Still, it's best not to take the mickey or post things on Instagram that you know are against the rules.

How to Promote OnlyFans Through YouTube

YouTube was a platform most models ignored until late 2023. It just seemed impossible to get even slightly suggestive content past the moderators. But then people figured out that if you play it smart, YouTube not only makes exceptions but will actively push your videos to new viewers.

Of course, we're only talking about full-length videos here. YouTube Shorts don't bring in much traffic, and their recommendation system is still a total mystery.

What Video Formats to Use

Most models use the same kinds of tricks they do on other "safe" platforms, but the content here can often be a little more revealing. One of the most popular formats recently, often racking up hundreds of thousands of views, is the "Try On Haul."

It's a classic influencer trope that fits right in, where women unpack and try on different outfits—which just happen to be sheer or skintight.

Alongside try-on hauls, "cleaning" videos have also become popular. The model does ordinary household chores but in eye-catching poses or revealing outfits.

Like TikTok, YouTube often turns a blind eye to content framed around "natural" topics. One example many creators have started using is breastfeeding. In these videos, it's possible to expose and touch breasts without any censorship, as long as it's all presented in a "natural" or "educational" context.

You can also try car wash themes, which are a big part of American culture and are very popular.

How to Get Recommended Without Getting Banned

To get away with these riskier videos, you need to follow a few golden rules:

• The video's main focus can't just be you. Even if there's a flash of nudity, the 'official' subject has to be something else, like the dress you're trying on. YouTube's AI needs to see you as a creator talking about a product.
• Your commentary has to be clean. You can talk over the video or speak as you film, but there can't be any sexual remarks, innuendos, or calls to action. If you're reviewing a pair of socks, talk about the socks.
• Stick an age restriction on it when you upload so the video isn't shown to minors.
• Your videos don't need to be long. Anything between 1 and 3 minutes is perfect, though a full 10-minute review is fine, too, as long as you keep it interesting.

How to Promote OnlyFans Through Telegram

Telegram has quietly been building out its features for creators, turning it into a powerful platform in its own right. Most models, however, use it as a "warming-up" area for fans who aren't quite ready to commit to OnlyFans.

Why You Need a Telegram Channel and How to Monetise It

Models typically set up Telegram channels where they post day-to-day photos and videos or tease their premium content with subtle hints and links to subscribe or buy.

The big advantage Telegram has over other social media is that it has built-in ways to make money, much like OnlyFans itself. This is perfect for fans who, for personal reasons, don't want to sign up for major platforms. It means you lose less money and can earn from every type of follower.

One of these features is paid posts in channels—which work just like PPV content—that can only be seen after someone pays.

Any channel owner can set one up. When you're about to publish a post, you just tap the three dots in the corner, choose "Make content paid," and set your price.

Payments on Telegram use an internal currency called "stars," which users have to buy first and can then spend.

On top of this, a creator can also make their entire channel private, forcing users to pay a subscription fee to get access.

Finally, any user can set a price for private messages. If you turn this on, anyone who wants to slide into your DMs will have to pay for the privilege first.

How to Run Your Channel and Keep Followers Interested

Running your Telegram channel is a lot like running your Instagram. Share bits of your life, post some attractive photos, write flirty captions, and gently nudge your followers towards your OnlyFans.

Just one massive warning: don't post proper adult content directly on the channel. It can get you flagged, and anyone using an iPhone or iPad won't be able to join.

Paid Methods to Get Traffic to OnlyFans

So, you've been grafting away with the free methods, but it's taking ages. This is where paid traffic comes in. It's the fast track to getting new fans, but it's a gamble. Sometimes, you'll make your money back and then some; other times, you'll just be out of pocket.

To make it work, you have to understand the nuts and bolts of paid ads: how to set them up, what your audience actually wants, and how they're likely to behave. The success of your campaign hangs on getting this right.

Buying Ads Through the OnlyTraffic CPA Platform

Probably the most straightforward way to buy traffic is through a CPA platform like OnlyTraffic. It's basically a safe marketplace that connects models with marketers. You can either pay a flat fee for every new subscriber they bring you or give them a percentage of whatever that fan spends down the line.

There are two payment models: a fixed rate per subscriber or a cut of all the purchases made by the fan the marketer brought in.

Before you commit, you can look at a marketer's profile to check their stats and see how well their traffic usually performs.

Now, there is a barrier to entry: you need to put down a $1,000 deposit. This money is used to pay for your traffic orders and acts as a guarantee that marketers will get paid if a model does a runner.

It’s important to realise that testing the waters with a tiny $50 order is useless here. The ideal amount for one order is around $300, and you can only really judge if it's profitable after at least three months. This is why it's better to trust the data you see on the platform.

You’ll also need to grant the marketer access to your OnlyFans page. This can be done by sharing your login details or, more securely, by providing a session through a tool like Dolphin. You can find more details on how all this works in the OnlyTraffic FAQ.

If a marketer you want to work with is fully booked, you can just join their queue, and they'll start on your order as soon as they have a free spot.

If you choose to work with marketers on a revenue share basis, you’ll get an invoice every Monday, which you need to pay within three days.

All this makes OnlyTraffic a reliable and secure place to buy traffic without the constant fear of being ripped off.

Advertising Inside OnlyFans: Promos, GG, Swaps, and SFS

One of the oldest tricks in the book is advertising on other models' pages. The classic move was the "GG-promo," where you'd pay another model to post about you. To her fans, it just looked like a friendly shoutout, a bit like, "check out my mate, she's great." This kind of promotion loses its punch if a model does it too often, as fans get annoyed, especially if they're paying for the page.

A few years back, this was a cheap and brilliant way to get fans. People were engaged, and the investment paid off. Over time, it got harder to book promos with the top-tier models, and others started padding out their numbers with bots. The method still works today, but you have to put in more effort to find a genuinely good audience.

Internal Ad Formats on OnlyFans

Because of the problems with GG, many models moved on to swaps and basic promos where there was no guarantee of subscriber numbers. The model just publishes a post with a link, a call to subscribe, and the #ad tag.

For new models with no audience, mass mutual promotion—known as SFS (Shoutout for Shoutout)—is a popular strategy. A group of models will agree to promote each other on their pages over a short period. It's completely free and can be effective, but it has some big drawbacks:

• You can only really do SFS on free pages, which means the fans you get aren't always the type to spend money. They'll subscribe for free but might never make a purchase.
• The biggest downside of SFS is the sheer amount of spam. Your subscribers see hundreds of posts for other models every day. Once they get sick of it, they just unsubscribe from you. The effectiveness of this method also fades over time.
• Because it's a mass-for-mass deal, you don't get to pick models based on their look or niche, which is crucial for profitability. This is what determines whether a fan will actually subscribe to your content or just ignore you completely.

Models also do "swaps" to get new fans. This is somewhere between an SFS and a GG, where two models agree on a set number of subscribers and post promos for each other. They can also use other ad formats to make sure their partner gets the number of fans they were promised.

This method, like a good GG, works well because there's no spammy feeling. Fans see it as a genuine recommendation and are more likely to subscribe. Crucially, you can carefully pick a model that's a good fit for you, which gives you the best chance of good results.

Where to Buy and How to Evaluate Quality

Not every model is willing to sell a GG, so you have to hunt for them. The usual place is in niche Telegram groups where people post ready-made offers with prices and terms.

Often, models who are constantly selling GGs will run their own Telegram channels with "reviews," where they repost positive feedback from buyers. Of course, all the reviews are going to be glowing—they're not going to post the bad ones.

The best way to track performance and know exactly what kind of traffic you're getting is to buy your GGs through the OnlyTraffic platform.

There, you can see all the important metrics: average revenue per user (ARPU), number of completed orders, conversion rate to chat, and more. OnlyTraffic also doesn't count fans who resubscribe via a free trial link, which makes the whole process fairer and more cost-effective.

Popunder and Teaser Ads

Using ad networks to buy fans is a controversial topic. Some swear by it, saying they've made a fortune. Others will tell you it's a complete waste of money, and the traffic is rubbish. The truth? They're both right. Success comes down to setting things up properly.

How Pop Traffic Works

The most common ad type is the "popunder." You've definitely seen them. You're on a site like PornHub or XHamster, you click to play a video, and suddenly a new tab opens with a model's OnlyFans page.

On the surface, it sounds brilliant: a targeted audience, a simple funnel, and a low cost per fan, usually around $0.30 to $0.60. But there are some serious downsides:

• The user is completely cold. They skip the entire "warming up" stage and often have no idea who you are or how they even got there. Most just close the tab and go back to what they were doing.
• This kind of ad only really works if the user already has an OnlyFans account with a card attached. Otherwise, they'll just see your name and banner, not your posts. And no one's going to register and add a card for a random page that just appeared.
• Even if they do subscribe, their lack of initial interest is a problem. They're usually reluctant to chat or interact, unlike fans who found you through social media.

Despite all this, you shouldn't write off popunder traffic completely. It's all about setting it up correctly to balance the pros and cons. A campaign can be very cheap—you might get 1,000 fans for around $300.

On average, only about 15% of them will ever make a purchase, but that's often enough for the traffic to pay for itself. And with popunders, there's always the slim chance you might catch a "whale" who ends up spending tens of thousands on your page.

Campaign Setup in ExoClick, HilltopAds, and Others

If you're going to give this a go, the two big names for buying half-decent popunder traffic are ExoClick and HilltopAds. The settings on these platforms are all pretty similar, though some offer more tools for precise targeting.

You can choose the device type and location, add keywords, set the times your ad is shown, cap your daily budget, and apply other filters.

After setting it all up, the ad network will usually calculate an average cost per 1,000 impressions. This means you won't know the final cost per fan until the campaign is over. One thing to remember: you can't test this with a tiny budget. Chucking £50 at it is pointless, as the sample size will be too small to tell you anything. You need to be prepared to spend at least $300 to $600 to get any meaningful data.

Tinder, Bumble, and Other Dating Apps

Back in the day, before the apps cracked down, Tinder and Bumble were absolute goldmines for traffic. Models would create a profile, swipe on guys, charm them in the chat, and then steer them over to OnlyFans for the main event. It worked like a dream because the fans were already completely warmed up; they felt like they'd made a real connection and were keen to spend money.

Dating apps are so effective because the users are already there looking for a connection. Many of them are lonely. A guy meets a girl who seems genuinely interested in him, and they find out they have things in common. That spark of attraction can quickly turn into a proper crush. It's a simple but deadly effective strategy.

How to Use Tinder to Attract Fans

The basic game on dating apps hasn't really changed. You still need to register and create a profile that looks the part. The crucial thing to remember is that you can't have any mention of OnlyFans or adult stuff. Your photos have to be "clean," though you can still get away with showing off your figure in a nice dress or a bikini.

If you want to cast your net wider, buying a premium subscription lets you change your location and swipe on guys all over the world.

Then you just start swiping right on everyone but be careful. The popular apps have clever systems that spot suspicious activity and are quick to ban anyone who violates their rules.

Once you get a match, it's all about the chat. This is a job for a chatter to take on, warming up the potential fan. Don't just chuck them your OnlyFans link straight away. The smart move is to suggest moving the conversation to Snapchat first, and then make your move later.

The serious players don't just run one account; they work at scale. We're talking dozens of accounts, all with different photos and names, automatically swiping on guys in different countries every single day. The accounts are set up with different photos and names, and their locations shouldn't overlap.

To pull this off, you need special software and device emulators to manage it all. For an app like Tinder, which has really tough anti-fraud systems, you might even need a rack of actual physical phones to look legitimate and build trust with the app.

How to Avoid Getting Banned

Getting banned is the biggest headache with dating apps. Once it happens, it's a nightmare to get back on. This is why Tinder and Bumble are now seen as such a tough nut to crack; not many people bother with them anymore, and the traffic you can get is usually very expensive.

If you just want to run a single account without getting the boot, stick to these simple rules:

• Don't post photos that are too revealing. If you want the account to last, use pictures that show your face and figure in stylish clothes.
• Never mention or send links to OnlyFans in your bio or messages. This is an almost guaranteed way to get your account banned.
• Don't act like a bot. Avoid swiping right on hundreds of guys in a few minutes. The platform will see that you're not looking for a real connection and are just spamming for attention.

How to Promote OnlyFans on Snapchat

Snapchat is huge in the States. While it's not a primary source for finding new fans, it is an absolutely brilliant tool for warming them up before you send them to OnlyFans. Think of it as the crucial middle step.

Snapchat basically has three features you can use: short videos via Snap Spotlight, stories, and internal ads through Snapchat Ads.

How to Use Snap Spotlight and Stories

Snap Spotlight is Snapchat’s answer to Instagram Reels. The team added it when short-form video took over the world. It works just like on other platforms: you need eye-catching SFW content, ideas that are on-trend, and a bit of luck. If you get it right, one of these clips can pull in millions of views and thousands of fans.

Stories work a bit differently. When you post a story, it can be seen by users who open the map feature and click on the specific location your account is tied to. From there, they can visit your profile and send you a message.

How to Use Snapchat to Warm Up Users

The reason Snapchat works so well for this is privacy. Americans love it. Chats disappear, you can't easily screenshot conversations, and it all feels very anonymous and secure. This makes it the perfect place for those more intimate chats where you build a real connection.

As we said, it’s the perfect bridge from a dating app to OnlyFans. Many models also share their Snapchat usernames on other platforms like Reddit.

This approach helps to improve your conversion rate, build a stronger bond with a fan, and ultimately keep them subscribed and spending for longer.

You don't need to spend ages making your Snapchat profile look amazing; it doesn't really matter. What you should pay attention to is your username. Make it simple and easy to read, as that's what people will be typing in to find you.

To warm users up, you need to chat with them. You can either hire a human chatter or even hook up an AI that's been trained on hundreds of thousands of conversations from major OnlyFans agencies. The AI can handle all the chats at once, freeing you up completely.

Paid Advertising in Snapchat Ads

Another way to promote on Snapchat is through its own ad platform. It works much like the ad managers on other social networks. Your ads are shown to active users, and you can set a daily budget and tweak your targeting settings.

Generally, the ads are expensive and don't always pay for themselves, but success also depends heavily on the model's look and the quality of her OnlyFans page.

Alternative Promotion Channels

Right, we've covered the usual suspects for getting traffic, both free and paid. But there are other, more advanced methods that most creators don't touch, usually because they're a bit more complicated. We're talking about things like SEO promotion and email marketing. Don't dismiss them just because they're not common.

Most of the time, getting traffic from these sources requires hiring experts who really know their stuff. But here's a breakdown of how they work.

Email Marketing and Retention: Why It Matters and How to Use It

Email marketing might sound a bit old-school, but it's an incredibly powerful tool, especially for selling to fans in Tier 1 countries like the US and UK. Case studies from big companies show that a good email strategy can be responsible for up to 50% of all sales. Models and agencies should not ignore this.

Collecting an Email List Through Landing Pages

The hardest part of email marketing is building the list in the first place. To get a high-quality list of interested people, you need to send them to a landing page where they can leave their email addresses. This has to happen before they get to OnlyFans, which adds an extra step to your sales funnel.

At first, this might seem like a waste of time. After all, OnlyFans has its own tools for sending newsletters and special offers. But here’s the most important reason to do it: your OnlyFans subscribers are not your customers. They are OnlyFans' customers. If you get banned, you lose everything. All those fans you spent time and money acquiring are gone forever. But if you have their email addresses, you own that audience. You can contact them whenever you want, even if you lose your page or move to another platform.

A funnel for grabbing email addresses could look like this:

1. On your social media, you share a link to a simple landing page (like a Linktree) that has all your social links.
2. On that page, you have a button with a special offer: "Get a discount on my OF subscription" or "Get an exclusive video" in exchange for an email address.
3. The user gives you their details, gets the promo code in their email, and then follows the link to your OnlyFans.

With this one move, you get two things: a new fan on OnlyFans and their email address safely stored in your own database.

Warming Up Fans With Automated Funnels

Once you have a list, you need a plan. You're not going to email everyone manually, so you set up automated email sequences—or "funnels"—that run on their own based on timers and what a user does. For example, as soon as someone signs up, they get an automatic welcome message.

Here are the different types of funnels and what they do:

• Welcome Funnel: This is your first impression. A short sequence of emails to introduce yourself to the new subscriber and start building a bit of trust.
• Warming Funnel: This funnel's job is to get them ready to buy. You gradually lead them towards making a purchase, creating the desire to spend money.
• Sales Funnel: This is where you ask for the money. The email should push the user to act, whether that's subscribing or buying a specific piece of content. You can include a special offer with a deadline to create urgency.
• Reactivation Funnel: This is for subscribers who have gone quiet. Maybe they didn't renew their sub, or they haven't bought anything in a while. The goal is to win them back with something tempting, like a discount code or a free video.

Retention Funnel:

These emails go out to your active, paying fans

after

they've made a purchase. The aim here is to thank them and sell them even more. You could offer them exclusive content that your regular subscribers don't get to see.

To really make your email marketing sing, you need to send the right messages to the right people. This means splitting your audience into different groups and setting up rules for who gets what. For example, if a fan hasn't bought anything for a month, you can set up an automatic email to go out with a special offer to tempt them back.

To actually build these funnels and design your emails, you can use dedicated platforms like MailerLite or GetResponse.

How to Work with OFTV: Content and Platform Features

OnlyFans has been desperate to clean up its image for years, trying to shake off its association with just adult content. That's why they launched OFTV, their own squeaky-clean video platform where NSFW stuff is completely banned.

Of course, clever models and agencies jumped on it straight away as another way to find new subscribers for their actual OnlyFans pages. The whole platform is built to nudge viewers towards subscribing to a creator's profile after they've watched a video.

Platform Requirements and Content Examples

The moderation on OFTV is no joke. Every single video is checked by a human moderator, who decides if it’s a good fit for the platform. Your profile has to meet their standards, too; if it doesn't, you won't even be allowed to publish. The connected OnlyFans account has to be completely clean, with no NSFW content or even hints of it. So, models just create a separate, "safe" account for OFTV and then drop a link in the description to their "main" profile where the “exclusive” content is.

Because of the strict rules, you have to be smart about the topics you choose for your videos. They need to appeal to the audience and, just as importantly, to the moderators. It's the moderators who decide if your video gets featured on the main page, as OFTV has no recommendation algorithm.

It's best to stick to safe, neutral topics based on hobbies, like cooking, gardening, unboxing things, or building LEGO. The "How To" format works as a treat, where models show how to do something simple, like bake a cupcake or mix a cocktail. Videos like these can easily get tens of thousands of views.

Even though there's nothing explicit in the videos, the conversion rate to OnlyFans subscriptions is high, and the fans you get are genuinely interested. It might sound strange, but this "human" content builds a powerful connection. People feel like they're getting to know the real you, and that makes them far more likely to subscribe to see the other side of you.

How to Promote OnlyFans Using SEO

Another powerful, long-term play is SEO—getting fans to find you through Google searches. There are all sorts of ways to attract search traffic, from buying ads and building your own websites to creating posts on popular social platforms that rank well in Google.

This is a huge and complicated field, so unless you're an expert, this is where you hire someone who knows what they're doing.

Creating Niche Websites and Search Ads

To pull in traffic from search engines, you can create different kinds of niche websites. You could build a site all about one specific, well-known model or a site that features a group of models. The key is to understand what users are searching for and what might tempt them to subscribe to OnlyFans.

Because of the adult nature of it all, buying ads on Google is almost impossible, as the moderators will usually reject them. This means your website itself must have zero NSFW content or direct links to OnlyFans. If you meet these conditions, you might be allowed to run ads, but even then, you can't target keywords related to the adult industry. Setting up this kind of traffic source takes real skill and a deep knowledge of how search engines work.

OnlyFans Directories and How to Get Traffic from Them

A much simpler SEO tactic is to get listed on OnlyFans directories. Think of them as the search engines that OnlyFans itself forgot to build. Since you can't search for creators on the main platform, people use these directory sites to find models.

Building and optimising one of these sites can take anywhere from three months to a year, but the results are often worth it. Read more about how to create your own model directory site to learn where to start. They usually have a simple layout with tags, a search bar, and a "top models" section right on the homepage.

Any model can usually add their profile to a site like this for free. But if you want a steady stream of good-quality traffic, you'll need to pay the site owners to get featured. This might mean getting a spot on the homepage, a place in the top models list, or being promoted in a pop-up notification.

The subscribers you get from these sites tend to be top-notch. They are actively searching for a model to interact with and buy content from. If they do subscribe, there's a very high chance they will spend money.

Conclusion

So, what's the takeaway? Promoting an OnlyFans page today is a world away from just posting a few sexy photos. It's a proper business. To make real, consistent money, you have to be a producer, a data analyst, a social media guru, and an entrepreneur, all rolled into one.

Your success isn't down to one thing; it's the sum of all your efforts—from picking the right niche and creating great content to mastering your traffic sources and retaining your fans.

This game changes fast. You can't just set things up and hope for the best. You have to keep learning, testing new ideas, and adapting. The creators who make it to the top are the ones who treat this like a serious business, building a long-term strategy that earns them a loyal audience and a strong, stable income.

If you're just starting, nail your niche, your content, and your socials. If you're already in the game, it's time to get serious about email marketing, optimising your funnels, and investing in quality paid traffic. The most important thing? Don't stop. The people who keep growing are the ones who ultimately win.

Frequently Asked Questions on How to Promote on OnlyFans

Q1: What are the best free ways to promote my OnlyFans?

Social media is the best free way to promote your business. Focus on sites like Reddit, which are more open to NSFW content, as well as TikTok and Instagram, which have a large user base. Look for niche subreddits on Reddit that fit your style. Create "safe for work" lifestyle content on TikTok and Instagram, follow trends, and use Reels to increase your followers.

Q2. I'm a new creator with no followers on OnlyFans, how do I start from scratch?

Begin by utilising free social media platforms to establish your online presence. Talk to other new artists and do "Shoutout for Shoutout" (SFS) campaigns to help each other promote your pages. A small, paid ad from a well-known author can also help you get your first followers and get your account off to a good start.

Q3. Is paying for OnlyFans promotion worth it, and what are my options?

The quickest way to reach fans is to invest in advertising, but this approach also carries its risks. Buying "GG promos" (shoutout records) from other models or using ad networks for "popunder" traffic are two of the best things you can do. If you're looking for a safer and easier way to get subscribers, try using a CPA platform like OnlyTraffic. It connects you with verified marketers who can drive people to your site.

Q4. How can I use platforms like TikTok and Instagram to promote OnlyFans without getting banned?

Follow the "safe " content rules closely to avoid getting banned. Make sure to watch lifestyle videos, trending dances, and other content that is not sexually explicit. Don't put direct links to OnlyFans in your main bio. Use a service like Linktree instead. Never post your exclusive, paid content for free on these sites that promote things.

Q5. How can I attract subscribers to my OnlyFans account?

This usually means that your audience is not "ready" Fans are not only signing up for the content, but also because they want to connect with the artist. Utilise your social media to showcase your personality and establish a connection with potential fans before they even visit your page. Once they've signed up, send them direct messages and give them access to exclusive content to keep them coming back and turn them into paying fans.

Learn how to promote your OnlyFans, attract paying fans, build a high-converting sales funnel, and earn more with Reddit, TikTok, CPA traffic, and chatters.