Skip to main content

​
What Is CPL?

CPL (Cost Per Lead) is a cooperation format where a client pays a fixed price for each new subscriber (fan) delivered by the marketer. You, as a marketer, set the price and conditions in your offer — clients browse available offers and place orders. Unlike RevShare, where you earn a percentage of the model’s revenue over time, CPL gives you a predictable, upfront payment for each fan you deliver.

Fixed pricing

You set the price per fan. Clients pay exactly that amount for each new subscriber you deliver.

Predictable income

No waiting for revenue to accumulate — you get paid as fans are delivered.

​
Who Can Use CPL?

CPL is available to all marketers on the platform. We especially recommend this format if you can deliver 10 or more fans per day.
All offers go through a moderation process before being published. Our team reviews each offer to ensure it meets platform quality standards.

​
Offer Limits by Level

The number of active offers you can maintain depends on your marketer level:
LevelMax Active Offers
Base3
Pro5
Expert10
Your level is determined by your performance history and volume on the platform.

​
Content Rules

When creating offers, follow these content guidelines:
  • Description: Maximum 500 characters. Clearly describe your traffic source and what clients can expect.
  • No links or contacts: Do not include URLs, social media handles, or contact information in the description or requirements fields.
  • No brand names: Avoid mentioning specific competing platforms or services.
  • Be specific: Describe your traffic source, expected fan quality, and any special capabilities.

​
Order Size Rules

  • Minimum order size: 10 fans. You cannot set a minimum below 10. We recommend setting it to 100 for a good balance between order flow and efficiency.
  • Maximum order size: Optional. Set to 0 for unlimited, or specify a cap.

​
Campaign Types

Your offer can support one or more campaign types:
TypeDescription
Free page linkCampaign link to a free OnlyFans page
Paid page linkCampaign link to a paid OnlyFans page
Free Trial LinkFree trial link to a paid OnlyFans page
“Paid page link” and “Free page link” cannot be combined in the same offer — they target different page types.
You can also use OT Tracking Links for advanced click tracking and postback integration. See Tracking Links for details.

​
Traffic Quality Expectations

OnlyTraffic monitors the quality of delivered fans. To maintain your CPL access:
  • Deliver real, engaged subscribers — not bots or incentivized traffic
  • Fans should be new to the model’s page (previously subscribed fans don’t count)
  • Maintain healthy retention rates — fans that unsubscribe immediately signal low-quality traffic
  • Follow the client’s requirements for geographic targeting and content preferences
Consistently delivering low-quality traffic may result in offer suspension or loss of CPL access.