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How Offers Are Sorted

When clients browse the CPL marketplace, offers are not shown in random order. OnlyTraffic uses an automated ranking system that scores every active offer across multiple factors. Higher-ranked offers appear first and get significantly more orders. Understanding what influences the ranking helps you optimize your offer and earn more.

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What Influences Your Ranking

The system evaluates several key areas when scoring your offer:

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Traffic Quality

The most important factor. The system looks at how profitable your traffic is for the client — fans that engage and spend money on the model’s page are worth much more than passive subscribers. Price competitiveness relative to the market also plays a role.
Focus on delivering real, engaged fans who interact with the model’s content. High-quality traffic is the best way to climb the ranking.

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Delivery Momentum

The system tracks whether your delivery volume is growing, stable, or declining. Consistent or growing volume is rewarded, while sudden drops hurt your position.
Consistency matters. Steady daily delivery ranks better than unpredictable spikes and dips.

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Delivery Volume

How many fans you’ve delivered recently. Offers with proven delivery volume rank higher than offers with very few completed fans. The more you deliver, the stronger your position — though the biggest impact comes from building initial volume.

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Available Capacity

The system checks how loaded your offer is. Having some open campaign slots signals that you can take new orders quickly. If you’re fully overloaded with a long queue, your ranking drops — clients don’t want to wait. At the same time, having too many empty slots can also signal low demand.
Set your max campaigns count to match your real capacity. Don’t overcommit and don’t set it unrealistically high.

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Delivery Speed

How quickly you deliver the first fan after a campaign starts. Faster first delivery = better ranking. The system especially rewards offers that start delivering within the first few hours.

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Reputation

Your track record of completing orders and filling the requested volume. If you consistently deliver the full number of fans ordered and complete campaigns successfully, your reputation score grows. New offers start neutral and build reputation over time.

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Source Diversity

The platform values a variety of traffic sources. If most offers on the marketplace are from the same source, offers from less common sources get a small boost. This encourages healthy competition and gives clients more options.

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How to Rank Higher

Deliver quality fans

Fans who engage and spend money improve your quality score — the most important factor in the ranking.

Stay consistent

Maintain steady delivery volume. Growing week-over-week volume gives you a momentum boost.

Be fast

Start delivering fans quickly after accepting an order. The faster you deliver, the better.

Complete orders

Fill every order to 100%. Partially filled or abandoned orders hurt your reputation.

Set realistic capacity

Match your campaign limit to what you can actually handle. Balance is key.

Explore unique sources

Less common traffic sources can give you an edge over the competition.
The ranking updates automatically and regularly. There is no way to manually boost your position — the only way to rank higher is to deliver better results.