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CPL (Cost Per Lead) is a format where clients pay you a fixed price for each new subscriber you deliver. You create offers, clients place orders, and you get paid as fans are delivered.

CPL Requirements

Rules, campaign types, and quality expectations

Create an Offer

Step-by-step guide to setting up your offer

Guarantees

Delivery speed commitments that help you get more orders

Offer Ranking

How offers are sorted and what influences your position

Payment

Order lifecycle, payment timing, and how fans are counted

Track Progress

Monitor orders, stats, and campaign performance

Tracking Links

OT Tracking Links with click_id and external tracker integration

Postbacks

Real-time HTTP notifications for conversions and events