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A creative belongs to the promoted model. When a pool promotes the model on a publisher’s page, one of the model’s active creatives of that format is used. Less used creatives go first, so the variants rotate on their own.

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Creative formats

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Text: your own or AI

For posts, Mass DM and bio you can turn on “Generate a unique text every time” instead of a fixed text:
  • every publication gets a fresh text, no two are the same;
  • keywords set the model’s vibe, for example cute, playful;
  • “Generate examples” shows 3 variants before saving, and any of them can become the fixed text.

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Photos

  • Recent uploads: when you create a story or a post, the strip shows the model’s recent photos. A click attaches a photo without uploading it again.
  • Order: in posts and Mass DM drag photos in the strip, the first one goes out first. The order can change later, even after the creative was used.

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AI-generated images

OnlyFans asks to label AI-generated images. When a story or post photo was made with AI, tick AI-generated image in the creative form:
  • a post gets #ai at the end of its text;
  • a story gets a small AI generated mark in the bottom-left corner.
Mass DM cannot carry AI-generated images: OnlyFans gives messages no way to label them. “Create an ad campaign for better tracking (if access is available)” is on by default:
  • Regular link: an OnlyFans campaign such as onlyfans.com/model/cNNN, counts every click.
  • Trial link: a free trial for 1 day to 1 year. Paid pages only.
  • The campaign counts clicks, subscribers and their revenue. Every creative has its own link in a pool, so conversion can be compared between creatives.
  • No access to create a campaign: the publication still goes out, with a profile link.
Once a creative has a tracking link, tracking cannot be switched off: its results live on that link. For publications without tracking, create a new creative.

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Creative results

Sort by CR, usage or views to find the best creatives. How story fans are counted is on the Placements page.

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Reading the list

Creatives list: usage, clicks, subscribers, CR and revenue

Sample data: the creatives list grouped by model

  1. Toolbar: search, model, Filters (format and status), grouping by model and sorting; newest first by default.
  2. Model totals in the group header: views, clicks, subscribers with the weighted CR of creatives with a link, and subscribers via stories.
  3. “Used”: how many times the creative went out. A click opens the placements log filtered to it.
  4. Green CR: the link has 30+ clicks, the number is reliable.
  5. Grey CR: fewer than 30 clicks, the data is still thin. Here a new creative with an AI text.
  6. “N links”: every tracking link of the creative, one per pool: posts, period, clicks, subscribers, CR and revenue.
  7. Story: fans by story view and their revenue instead of clicks.
First come creatives whose link has at least 30 clicks: their CR is green and already says something about quality. Then creatives with fewer clicks: CR is grey, the data is still thin. Last come formats without a link (story, bio) with their views; stories add fans by story view.