Who publishes, who gets promoted, on what schedule: formats, limits, publishing settings, rotation and forecast.
A pool is one cross-promo campaign. Publishers post, promoted models get the mentions, in the formats you enable. One pool can mix all five formats, and the same model can be both a publisher and a promoted model.
Keep pools running instead of launching them as one-off campaigns: with a steady rotation across your pages, cross revenue grows by up to 80%.
The form is one page with four blocks. The bar at the bottom shows the mention forecast and the warnings to look at before saving.
1
Name and when
The pool name, the dates and how long it runs.
2
Who
Publishers and promoted models, with hints about account access, creatives of the enabled formats and other pools the model is in. A mutual pool makes everyone selected both publish and get promoted.
3
What goes out
Five format tabs: the switch turns a format on, a click opens its settings (below).
4
Advanced
Repeat interval, vault folder and cleanup, rotation.
Sample data: the What goes out block with the Post tab open
Format tabs: the switch turns a format on, the line under it is what the pool will do. A click opens the format’s settings.
Warning on a tab: a promoted model has no creative of this format and is skipped for it.
Limits of the open format. For posts: how many stay live on a publisher and how long each lives; the form shows the pace, here a new post every 36 hours.
Content: a carousel with all the creative’s photos or one random photo.
Behavior: the post stays pinned to the top of the profile while it is live.
Forecast: publishers × promoted models, the window, how many publications of each format and roughly how many mentions each promoted model gets. Warnings and Save sit next to it.
Start and end dates: a week, two weeks, a month (default), three months, or Never to run until you stop it.
Past the end date the pool completes on its own. Editing a non-archived pool makes it active again.
Statuses: Active, Inactive (paused or completed) and Archive (final).
Repeat interval: 1 to 90 days, 3 by default. The same promoted model appears on the same publisher in the same format no more often. It is counted inside the pool: another pool counts separately, and the mentions add up.
Equal: every promoted model gets roughly the same share of mentions.
Priority: drag models into order, higher rows get placements first. Each row shows the subscription price, subscribers, top-performer score and a per-format mention forecast.
By weights: give every model a weight from 1 to 5, mentions are shared in proportion (3 against 1 means three times as often). The main model gets more without taking everything; the repeat interval still applies.
Before launch the form estimates mentions per promoted model for the campaign window, or per month for an endless pool.
Warnings: who cannot work right now and why, with a fix link.
Progress: campaign day, published against the plan, on pace or behind.
Daily chart: publications by format and the dashed plan line. A red tick under the axis: failures that day.
Tooltip: the day’s split, failures and their cause (here a publisher lost access), the last 7 days against the plan.
Story: fans by view, their revenue, ARPU, paying share and how many stories are counted so far.
Posts and Mass DM: clicks, subscribers, CR, revenue and ARPU on the tracking link. Mass DM also shows sent and viewed.
Bio and friends: views are estimated, fans are not attributed.
Result views: by format, by publisher, and by promoted model with a split by creative.
Four tabs:
Overview
Progress: day N of M, published against the plan, on pace or behind.
Chart of publications per day by format against the dashed plan line. Failures are a red tick under the axis. Whole pool shows the same by week.
Results in three views. By format: publications and views; for posts and Mass DM clicks, subscribers, CR, revenue and ARPU; for stories fans by view and their revenue. By publisher: publications, failures, views, last publication, fans by story view. By promoted model: with a split by creative. Until data arrives it reads “syncing…”: the numbers update hourly.
Warnings at the top: who cannot work right now, with fix links. The same list opens from the “N warnings” chip in the header. Latest activity is under the results.
Fans
Subscribers through the pool’s links (posts and Mass DM with {tracking_link}) and fans by story view. Bio and friends are not attributed. The numbers update while the promoted model’s account access is active.
Sample data: the Fans tab
Pool totals: subscribers (how many via story), fan spend, ARPU, fans with 3+ messages, buyers.
Chart: subscribers per day and fan spend per day.
Filters: promoted model, publisher, creative and source (all, links or stories).
Story fan, marked “exact”: the publisher is exact, it is the story they watched.
Link fan, no mark: the publisher is an estimate, several publishers share the link.
Payment history opens with a click on the fan: the subscription and every payment.
Totals: subscribers (how many via story), fan spend, ARPU, fans with 3+ messages and buyers, daily charts.
Every fan: where they came from (link or story), publisher, promoted model, creative and spend. Expand a fan for the payment history.
For a story fan the publisher is exact: the story they watched. For a link fan it is an estimate: the last placement with the link before the subscription, since several publishers share one link.
Settings
The same form as pool creation.
Log
The pool’s placements with the same numbers as the Placements page: status, views, sent and viewed for Mass DM, warnings, and unsend for a live mailing.
